The Brand Development Case of NCS was Shortlisted in the Typical Cases Of Chinese Brands

On May 10th, China Brand Day series of activities-2025 World Brand Moganshan Conference was held in Deqing, Zhejiang Province.

“2025 China Brand Value Evaluation Information”

Organized by China Association for the Promotion of Brand Building and China Asset Appraisal Association, and undertaken by Brand Work Office of Xinhua News Agency and China Brand Magazine, “2025 China Brand Value Evaluation Information” was officially released in the conference.

The brand value of NCS testing technology has been steadily increasing, and in 2025, the brand value will reach 752 million CNY.

The “China Brand Value Evaluation Information Release” is a public welfare brand value evaluation activity jointly organized by China Brand Building Promotion Association and relevant authoritative units, which has lasted for twelve years, and is an important initiative to establish a brand value evaluation mechanism with Chinese characteristics, create positive energy for Chinese brands, and promote Chinese brands to the world. The information release follows the international and national standards and adheres to the working principles of “science, fairness, openness and recognition”, which has gained more and more attention and recognition from the society.

The brand development case of NCS was selected as “Typical Case of Chinese Brands”.

During the same period, “Excellent Typical Cases of Chinese Brand” was officially released in the conference. It is reported that this activity is a nationwide “Excellent Typical Cases of Chinese Brands” program launched by China Brand Building Promotion Association in November 2024 for the purpose of deeply studying and implementing Xi Jinping's thought of socialism with Chinese characteristics in the new era, practicing General Secretary Xi Jinping's “Three Transformations”, comprehensively implementing the requirements of “Outline of Building a Stronger Quality Nation” issued by the Central Committee of the Communist Party of China and the State Council, and telling a good China's story. Since the launch of the activity, hundreds of enterprises and organizations across the country have enthusiastically participated in the activity, and a total of 436 cases have been received. 134 cases have been shortlisted. A total of 134 cases were shortlisted as typical cases, and two cases, namely, “Shaping the NAK brand in three positions - a case of three-dimensional branding by NCS” and “Promoting brand value enhancement by focusing on the five elements of the brand”, were successfully shortlisted by NCS.